亚洲西点博览（深圳西点展）

亚洲西点博览（深圳西点展） 时间：2017/7/20-22 地点：深圳会展中心 Asia Cake Expo 亚洲西点博览 为您全方位树立西点专业领域品牌形象 market penetration and image building 国内唯一一个以专业西点为主题的专业贸易展 The only professional trade show on the topic of CAKE in mainland China 深圳不仅是特区，且拥有珠三角经济圈的核心地位，与香港相邻 Shenzhen is not only a special administration zone of China but also at the center of Pearl River Delta Economic Zone and neighbor to Hong Kong  充分利用主办单位多年来积累的专业观众数据库，组织国内外的专业人士参观 The organizer has been hosting Hong Kong International Bakery Expo for many years and owns huge buyer data ba<x>se of domestic and overseas buyers. 西点前景 The future of Cake Industry 据我国权威机构对国内西饼市场的调查表明，我国平均15万人才有一家西饼店。在国外，日本平均7000人一家西饼店，韩国平均9000人一家，新加坡1.1万人一家，泰国平均1.24万人一家，香港平均1.47万人一家，台湾平均1.36万人一家...因此，中国的西饼市场前景无疑是令人怦然心动的。 ba<x>sed on official survey on the domestic market of cake industry one cake shop serves 150000 residents on average in China. In other countries or regions the case is quite different like : one cake shop serves 7000 residents in Japan 9000 residents in Korea 11000 residents in Singapore 12400 residents in Thailand 14700 residents in Hong Kong 13600 residents in Taiwan. So there is huge room for you to penetrate in the cake market of China. 为何树立品牌形象 Why image building is important ? 随着消费者收入的增加和品牌意识的增强，一批质量低劣，价格便宜，缺乏特色的企业会渐渐退出市场舞台。（今后消费倾向于名牌和高质量的中高档产品） As the average spending power of general consumers is increasing they tends to be keen on buying products with brands and high quality. Therefore those with low price and low quality would be faded out in the market with time. 全国市场容量增长率近30%，在西部很多落后地区增长速度甚至达到了50%。还没有任何一个品牌能独领中国整个市场，就连全国最有影响力的某品牌，市场占有率也不到3%。 The cake market is now expanding at 30% annually across the nation while at some western regions the expanding rate is even reaching 50% per annual. Now in China even the most powerful brand its market share is only less than 3%. 中国西点行业近两年以30%以上的速度高速发展，尤其是年轻人，出门寻找美食第一个想到的可能就是西点类，蛋糕面包成为了最喜爱的产品 While the cake market in China is expanding at 30% annually many people especially those young ones are treating cake and bread as their favorite food.