【VR/AR Fair2018 展会概括】
VR与AR作为新兴领域，存在更多普通人难以看到的前景和机会。由广东省网络文化协会、广东网络新媒体视听协会、广东省广电网络股份有限公司、广东鸿威国际会展集团有限公司共同主办的“2017亚洲VR&AR博览会暨高峰论坛”已于2017年3月8日-11日在广州•中国进出口商品交易会（广交会展馆A区）盛大召开，相关政府部门、海内外合作单位、投融资机构、新闻媒体、相关协会、以及VR与AR上下游企业及人士出席此次展会。上届展会展览面积20000平方、参展企业120余家、参观人数30000人次、专业外商超过400人次。并于5月在武汉，8月在中山，12月在北京各地举办全国巡展，获得参展企业的广泛好评。亚洲VR&AR博览会的参展商代表企业有京东、HTC、大朋VR、柔宇科技、乐客VR、超级队长、恒润数字科技、身临其境、玖的数码科技、传送科技、51VR、龙图教育、黑晶科技、武汉折叠空间、幻境科技、创龙智新、香港佳玛、全影汇、影擎电子、力给科技、富华科技、龙程电子、精敏数字等百余家行业领先企业，促进VR与AR行业经济发展新蓝图和共赢发展。
VR/AR Fair2018 Exhibition Summary
VR & AR as emerging industry exposes unpredictable market outlook and opportunities. Aiming to bring together industry elites together and boost VR & AR market, Asia VR & AR Fair & Summit 2017 was creatively inaugurated during March 8-11, 2017 at China Import & Export Fair Complex, Guangzhou, China. Spanning over 20,000 sq.m., it received more than 120 exhibitors at home and abroad, 30,000 person-time visitors, over 400 person-time foreign merchants. In 2016, the highly acclaimed Asia VR & AR Fair & Summit then organized a nationwide tour in Wuhan in May, Zhongshan in August and Beijing in December consecutively. Over 100 brand exhibitors comprising JD.COM , HTC, Royole, DeePoon VR, Super Captain, Hiran, SLQJ VR, NINED VR, TPCAST VR, 51VR, and so many others were converged under the same roof to facilitate the future of VR & AR for win-win cooperation. Organized byGuangDong Association of Cyber Culture、Guangdong Association of Internet New Media Audio-Visual、Guangdong Provincial Broadcast, Television, Network Limited、Guangdong Grandeur International Exhibition Group.
VR/AR Fair2018 云集世界品牌，构筑品质盛会
VR/AR Fair2018, Gathering International Brands &Holding an Excellent Fair
Facebook花20亿美元收购业界领头羊Oculus VR，被业界视作引爆VR热潮的开端。2016年虚拟现实走进高考被视为中国虚拟现实产业发展史“里程碑”，虚拟现实是继智能手机之后的革命性产品，VR与AR应用已影响旅游、购物、医疗、教育、娱乐、设计、地产、工业、军工、国防等领域，且应用市场还在不断快速的深入扩张。
Facebook spending $2 billion purchasing industrial leader Oculus VRis deemed to be the beginning of VR boom. In 2016 VR was involved in China’sCollege Entrance Examination, which is regarded as the "milestone" of China’sVR development history.VR is a revolutionary product after smartphone. VR and AR applications have influenced tourism, shopping, medical care, education, entertainment, design, real estate, industrial, military, national defense, etc, with rapidly increasing market expansion.
未来5至10年内，VR与AR技术将迎来集中爆发期，颠覆性的技术及应用将拥有巨大市场份额。2017全球巨头将继续投资并购，虚拟现实和增强现实领域大量资本涌入。Intel、Facebook、Google、华为、微软、苹果以及腾讯、小米、暴风科技、阿里、京东等将VR作为重点投资项目，技术应用领域将进一步扩大，预计2020年VR与AR产业产值达到1200亿美元。
In the next 5 to 10 years, VR and AR technology will usher in a booming period.Powerful technologies and applications will have a huge market share. In 2017 global giants will continue to invest and merge in VR. Intel, Facebook, Google, Huawei, Microsoft, Apple, Tencent, Millet, Storm Technology, Alibaba, Jingdong will take VR as a key investment project.Technology applications will be further expanded.It is expected that in 2020 the output value of VR and AR industry will reach $120 billion.
工信部《虚拟现实产业发展白皮书5.0》：虚拟现实正处于产业爆发前夕，将进入持续高速发展的窗口期。未来应该提前谋划布局做好顶层设计，通过财政专项支持虚拟现实技术产业化，实现核心技术突破，加强文化和品牌建设。
Ministry of Industry and Information Technology points out that VR is on the eve of the outbreak period and will soon enter the window period of persistent and rapid development. In the future, the layout should be planned in advance to do the top-level design. We should achieve the core technology breakthroughs and strengthen cultural and brand building through the financial special support for virtual reality technology industrialization.
据统计数据显示，预计2106年全球VR头显设备的出货量将会达到630万个，其中40%的需求来自中国。广州，作为中国改革开放前沿城市，科技创新及应用处于领先位置。举办亚洲VR&AR博览会暨高峰论坛可为行业的发展提供重要的经济、技术合作与产品交流的平台，促进VR与AR技术和现代生活的紧密结合,为VR与AR行业企业提供宽广的推广平台和专业服务，将为行业发展带来革命性创新与融合。
According to statistics,it’s expected that in 2106 global VR device shipments will reach 630, among which 40% of the demand is from china. Guangzhou is the forefront city of China's reform and opening up, with science and technology innovation and application in a leading position. Asia Asia VR&AR Fair&Summit will provide a broad promotion platform,professional services, revolutionary innovation and integration to VR&AR industry by providing an important platform for economy, technological cooperation and product exchange, intensifying the combination between VR&AR technology and modern life.
【VR/AR Fair2018 同期活动】（拟）
1、VR/AR高峰专题论坛（娱乐、教育、互联网、工业、医疗、军事、地产等）。
2、VR/AR最新高端技术、产品新闻发布会。
3、VR+二次元展示。
4、投资路演+VR/AR投融资对接会。
5、行业最具权威颁奖典礼暨高端晚宴。
VR/AR Fair2018 Concurrent events
1. VR/AR Summit Forum
2. VR/AR High-end Technology and Products Press Conference
3. VR+ Two-Dimensional Show
4. Investment Project Show & VR/AR Matchmaking Meeting
5. Industry's Most Authoritative Awards Ceremony &High-end Dinner
拟邀嘉宾：三星、Intel、Facebook、Google、华为、微软、苹果以及腾讯、小米、暴风科技、阿里、京
东等相关负责人。
Target Guest: Samsung, Intel、Facebook, Google, HUAWEI, Microsoft, Apple, Tencent, MI, Stormer Player, Alibaba, JD.com, etc.
【VR/AR Fair2018 目标观众】
IT行业、软件开发、硬件产业、互联网业、影视制作、娱乐行业、旅游行业、教育行业、设计行业、城建行业、主题公园、游乐城场、影城影院、现代商业、房地产业、安防行业、广告行业、医疗行业、工业、军事业、地产等。
Target Visitor
IT industry, software developer, hardware industry, internet industry, film and television production, entertainment industry, tourism, education industry, design, city construction, theme park, entertainment city, cinema, theater, modern commerce, real estate, security industry, advertisement industry, medical industry, industry, military industry, etc.
